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Comcast Bets on Its Secret Weapon in the Streaming Wars: The Olympics
With rivals getting bigger, Comcast is hunting for ways to beef up its one-year-old streaming service.
Illustration: Jaedoo Lee
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Inside 30 Rockefeller Plaza in New York last month, NBC executives revealed their long-awaited plan to use the Olympics to supercharge their streaming service, Peacock.
NBC launched Peacock nationwide in July 2020, hoping to leverage the spotlight of its Olympics broadcast to drive sign-ups. But the pandemic postponed the Tokyo Games by a year, denying Peacock a key marketing opportunity as it joined the fiercely competitive field.